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are you going to something or from something?

This question can apply to many things.  For example, if you are looking for a new job or career, are you going to something or from something?   It is best to always be going to something…. something new, something different, something better.  This question came up in a conversation about successful campaigns (political campaigns).  President Obama and President Trump both had campaign themes that were inspiring and made people want to be part of their vision for the future. Can you recall what their opponent’s campaign themes were?  People went with a vision taking them to something better.

The same is true when it comes to a funding initiative or campaigns. It is why campaigns have themes so leaders can talk about the tie to the vision. Your organization is going to do more things or have greater impact.  I am surprised how many times I ask a client what their vision is for the future, and it is hard for them to articulate.  They can think about the strategic plan and where it’s to lead the organization, but some struggle about what role their organization will play in the future.  What is that simple phrase that helps articulate the vision for the future.

Working for the University of Notre Dame’s Advancement Office early in my career afforded me the opportunity to see what a strong vision articulated by strong leaders can do for an institution.  It’s been over 25 years since I first saw and heard the plans for the University’s future, and year after year I see it come to life.  This also requires a strong board that can carry that vision forward and make adjustments when needed.

Can you articulate your vision for the future?  What is going to be the impact?  Is your leadership committed to that vision?  Will your vision take your organization to something?


When Willis Sutton was asked by reporter Mitch Ohnstad why he robbed banks according to Ohnstad, he replied “Because that’s where the money is”.

– Willie Sutton


Written by:  Paul D’Alessandro

Founder and Chairman

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