Clear Message
If your organization were accused of providing fake news, would there be enough evidence to validate their assertion?
I’m sure this is a question you have not often asked yourself. Yet, it has been talked about in the news almost every day for the last year.
The challenge is not to be cynical, but rather to investigate what is true versus what is false, but that takes too much time! So people either believe it if they agree, or call it “false” if they disagree.
My question above is not suggesting that you would “make stuff up.” But, do you have a clear message? Do your clients or potential donors have a clear picture of your impact in your communities? Do they know what your vision is for your organization?
Has anyone said to you, “I didn’t know that you accomplished this?” Perhaps you’ve heard, “I didn’t know that you provided this to our community?”
This means that you provided fake news. Not intentionally, but you left your constituency to believe something different than the truth by not providing a clear message.
The challenge for all of us is to make sure that everyone, and ESPECIALLY our prospects, has an accurate picture of who we are and what we provide to the community.
If it is not a clear message about what YOU do, then whatever else they do believe is fake news.
Written by John J. Corcoran
