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the higher the tech the higher the touch. . .

Client Relationships

In 1982 John Naisbitt developed the concept of high tech, high touch in his 1982 bestseller “Megatrends.” He theorized that in a world of technology people long for personal, human contact.  I wonder if he could have ever imagined the world in which we live today.  It has become the way we communicate, get informed and are entertained among so many other things.

A couple of weeks ago I was boarding a plane and noticed that everyone in the first few seats were either talking to someone on their cell or looking at documents.  I said to the flight attendant, “doesn’t anybody talk to one another anymore. . .?” How do you meet new people if they are not open to it?  One of my clients met a donor on a flight from DC to Florida which led to a million-dollar gift.  Both started talking to each other before takeoff about what they do.  My point is to be open to client relationships and the people around you.  We are in the business of constantly looking for new client relationships.

Technology hasn’t really changed human nature.  People are still looking for connectivity and a sense of belonging.  They want to feel they are valued and appreciated.  As you read this, I wonder if you are at your desk going through dozens of emails and reports, on your phone traveling (but not driving), or taking a few minutes during the day to glance at all your emails so you can get “caught up?”

Is there someone that would appreciate a personal visit instead of a quick email or text message?  Are there people in the community that you would like to meet but are unsure of how?  Get out in the community. . .network, get involved, become a connector.  In certain parts of the U.S. the only way to get to potential donors is through another person who knows them.

Every once in a while, I will go for a drive and leave my phone at the office or home.  May seem scary to some of you at first, but try it.  See what you notice when not guided by a piece of technology (that goes for your GPS too — turn it off).


“You know you’re getting old when
you stoop down to tie your shoelaces
and wonder what else you could do while you’re down there.”



Written by:

Paul D’Alessandro

Founder and Chairman

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