Approximately seven months ago my millennial son told me to buy a stock called Ethereum which at the time was at around $27. I read about blockchain and cryptocurrencies and went on to the hundred other tasks at hand. I watched it grow to now what is over $1,000. He works in NYC and many of his friends are buying things like Bitcoin, Ethereum, Ripple, etc. I’ve even heard that there will be a charitable cryptocurrency.
Why is this relevant? In looking at how fundraising can and will change in the future, this is one thing to keep an open mind about because your future donors are going to want to give you one of these cryptocurrencies as a gift. For example, some people have become millionaires in the last few months from this form of currency and transaction, and can thus give crypto gifts.
Our industry seems to follow financial trends as this will have a positive impact on the work we do. In fact, I recently heard about a campaign solely funded with Bitcoin donations. We spend a lot of time focusing on major and planned gifts as they have great impact on the bottom line. This is just one more form of a major gift which we can call “crypto gifts” (another revenue stream for your financial planning and major donor strategy).
We will be paying attention to the implications and impact of these gifts throughout the year. What is your strategy in presenting this form of gift from a donor?
“This is a miracle that happens
every time to those who really love:
The more they give, the more they possess.”
Written by Paul D’Alessandro
Founder and Chairman