So, how can you do this without “being a pest?”
Here are a few suggestions for donors and/or prospects:
- Email your prospect/donor an article you find that contains something of interest that shows you were listening. It can be about anything … sports, news, a cooking recipe, etc.
- Call and invite them to an event in the community that they might want to attend.
- Especially for the donor, call and ask them to give you some advice on something that you are working on, such as a new event venue or a new program you are considering.
These suggestions will keep you connected and in their picture. You do not want to BE the picture.
The longer you go without a connection to a current prospect or donor, the further away they get from supporting your mission.
Whose picture do you need to be in today?
Written by: John J. Corcoran
President & CEO