Think about the last entertaining event you attended? Was it a sporting event, a musical, a great speaker? Did you say to yourself, “I wish ________ was here to experience this?”
There’s a good chance that you thought of someone you know who would have appreciated the event.
Now think of your donors. At your last event that they attended, do you think they were saying, “I wish ________was here with me.”
Two outcomes from that question:
- If not, then what could you have done at the event to trigger that question, “who is missing?”
- If yes, then how can you get your donor to invite them to the next event?
The answer is clear. YOU ASK THEM THE QUESTION DIRECTLY.
If donors give only because they are asked, then they would intentionally bring others because you ask them “who would you have wanted to be here with you to hear our message?”
Who will they bring next time?
Written by: John J. Corcoran
President & CEO